I never quite did one for my Fringe show.
WHAT WORKED
Selecting premier work by accomplished playwright and selecting stellar cast.
WHAT DIDN'T
Definitely overspent on what I deemed necessary costs. Ended up spending $3K and making $2K, so it was a pretty expensive experiment.
WHAT TO DO DIFFERENTLY NEXT TIME
Finding a partner to focus more on production so I can focus on directing. Splitting my focus definitely lead to an unfocused final product.
WHERE DID I DROP THE BALL
Finishing post-production paperwork for both the Fringe office and Equity.
Didn't have anyone assigned to FOH duties until the absolute last minute, as such, didn't keep as close an eye on box office and I wanted.
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